The market for providing promoters and hostesses is huge and multiple. But one agency manages to stand out clearly. With a simple and very succesfull concept Expo Stars Organization revolutionizes the promotion staff recruitment business and acts worldwide.
The main focus lies here on a personal and educated communication for more convincing results for clients and for the staff.
Expo Stars takes the promoters and hostess-work back onto a personal & human level and reaches with this a professionalism far beyond other modern business strategies.
Using the advantages of uncomplicated and fast short-way communication of working online-based with the purpose of creating deeper face to face relations and consolidate a more personal and individual fitting business concept.
This brings not only the maximum efficiency for the clients but is also a further education process for the required staff. Advanced qualification for the promoters, convincing results for the client, there is no better win-win deal.
We had the pleasure to fire questions at Expo Stars Managing Director Lee who opens up the ground-breaking world of Expo Stars for us;
Modelmanagement: First of all, please explain to us in three sentences the concept of your agency.
Lee: Expo Stars interactive Ltd specializes in live face2face communication at international trade-show exhibitions. Our ethos is to deliver results for our international clients by providing high quality talent in all the major cities worldwide from Los Angeles USA to Sydney Australia. We use engagement marketing as a proven strategy to attract, engage and qualify visitors and turn trade-shows into a profitable marketing exercise.
MM: What approach do you have to recruiting your promotion staff compared to other promoters agencies?
L: We believe in the art of personal communication and that is what drives our recruitment and selection process worldwide. Our staff are experts who excel at learning about new products and services quickly and communicate those features in a live marketing environment.
Because our focus is to increase exhibition results, recruitment and execution are two very important aspects in evaluating both, the new candidates and the work of our promotion staff. We believe that our talented professionals are as good as we are and that is why our approach is to combine a thorough selection process with results oriented tasks, which match their skills and experience.
Expo Stars’ effort and power to fulfill project by project no matter where this is in the world, with the highest commitment and professionalism, is also based on high rewards for our staff. This is another aspect that makes us different compared to other agencies.
MM: Your agency provides high- level promotion staff, which combines appealing looks with intelligent sale-abilities. What is the best way to acquire qualified applicants?
L: Indeed. An Expo Star is much more than just a pretty face. A mix of great communication skills, multilingual abilities, experience, education and proactive personality are the criteria that make a suitable candidate. We need to be very clear in what we are looking for and communicate this to aspiring candidates around the world. We screen candidates based on those requirements and interview them to make sure that they are what we are seeking and in turn, to ensure that we are the agency they would like to work with.
A strategy embedding high requirements and investing time in recruiting new promotion staff is the best way to acquire high-level talent with the aim of exceeding expectations and results at tradeshow exhibitions.
MM: What makes the most difference for your customers to collaborate with your high-skilled staff instead with inexperienced promoters?
L: Our clients are international exhibitors, event organisers, live marketing agencies, exhibition contractors or trade show consultants. They have a clear idea about what they want to achieve at their event and that is why they only work with highly skilled professional staff who can help them achieve their objectives.
Experienced staff have a great insight into the industry and the exhibition environment. They have a “can do” attitude, are well prepared and ready not only to promote a brand, but also to attract and engage people in “living” the client’s brand in live marketing environments. Moreover, the real added -value that we offer to our clients is that we make sure to provide the same high-quality experienced talent wherever the event is in the world.
MM: How do you manage to accord to the different requirements of your customers
L: Communication of clear objectives between clients and staff is the key to our success.
We make sure our talent understands what they are required to do and we allocate jobs based on the client’s project requirements and exhibitors’ needs.
We select the candidate for each job based on the clients specific requirements, and this requires an in depth understanding of our staff’s skill sets and personality so that they are matched accordingly to the tasks and objectives set by the client.
MM: What are the main outlines for a successful communication between exhibitors and their prospective clients?
One very important aspect of exhibiting at a tradeshow is to ensure that the brand is well represented at the booth. Portraying a great image along with a professional attitude and well prepared key interest statements help exhibitors to communicate successfully their brand to prospect clients at tradeshow exhibitions. In one sentence, successful communication in a live marketing environment is about message, body language/ attitude and last but not least – a professional image.
MM: What advantages do you find on being part of an online platform as ModelManagement.com?
L: The Model Management platform helped us several times to meet our client’s requirements. That is because of its international exposure for talent around the world. It is a very user friendly platform to connect and follow prospect candidates who would meet our high level selection process.
MM: In the model-world, as well in promotion, the demand for not only an attractive appearance but also for an appealing personality combined with a good education rises. Which are in your opinion the factors which drive this development?
L: I think competition between agencies increases year by year due to highly globalised economic environments and this is shaping both the way agencies operate and the clients’ demands. Once exhibitors focus more on what they want to achieve, and on what their targets are at tradeshow exhibitions, they would have more specific requirements and these won’t be resumed to attractive looks. We can all acknowledge the industry consolidation within the past 5-10 years, during which choosing high quality over low prices became an imperative in delivering results and increasing Return on Investment, especially in our field.
In this context, being a highly qualified promoter is heading toward a mature profession, which again proves that selection will be even tougher – clients will have higher demands and staff would be more selective in the jobs they take from agencies around the world.
Thank you a lot for this pleasant interview and this refreshing game-changing company concept which is now joining modelmanagement.com. We wish all the success and are more than convinced of it!
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