Charming model Alexa Chung was chosen to be the new testimonial for the Longchamp campaign 2014.
The british It-girl will present the new blitheful “Escales” – collection of the french bag-label for both seasons next year, winter/spring and also for summer/autumn 2014. If you take a look at the campaign pictures, you will more than agree to the choice for Alexa Chung!
The blue eyed-beauty represents perfectly the colourful and energetic concept of the new longchamp line and awards the pictures with a chic facileness.
The sunny shoot itself took place in glamorous St. Tropez, where photographer Max Vadukul captured the style icon in classy trenchcoats and quicken shirt-blouses.
Of course, Alexa as fashion expert, had her fingers in the pie as well and coloured the campaign with her sparkling personality.
As the new Longchamp-face, Alexa is following the footsteps of Topmodels like Coco Rocha and Kate Moss to promote the venerable French establishment. We can’t wait for the models next project!
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